David Madej *
David Madej *
I’M A GRAPHIC DESIGNER & CREATIVE MARKETER FOCUSED ON BRANDING, LOGO DESIGN, SOCIAL MEDIA, AND MARKETING CAMPAIGNS. I CREATE BOLD VISUAL IDENTITIES AND BRAND STORIES THAT CONNECT CREATIVITY WITH STRATEGY.
LOW LIGHT CLUB
PERSONAL BRAND
Low Light Club is my personal creative brand, a space where I learn, explore, and discover new styles. It focuses on bold, modern design with an emphasis on mood, clarity, and identity, while allowing my work to evolve naturally. It reflects my growth as a designer and serves as a foundation for future projects.
BRAND MANAGEMENT
DIGITAL MEDIA DESIGN (UNIVERSITY OF CHARLESTON)
This role was my first professional step into design and marketing. I joined the Digital Media Design program’s social media team shortly after starting the major, where I focused on creating engaging content that highlights student work, events, and the creative culture of the program. Over time, the role grew into a management position. This experience helped me combine design, storytelling, and strategy, not only as a creator but also as someone responsible for consistency, quality, and direction.
LOGO DESIGN
SABERSHIELD CYBERSECURITY
SaberShield was my first opportunity to turn an idea into a real brand for a real client. I approached the logo as more than just a visual mark. The goal was to find the right balance between symbolism, clarity, and purpose.
The shield became a symbol of trust, while the hidden “S” and saber shape added meaning without being too obvious. Every decision was made with purpose, showing strength without feeling aggressive, protection without fear, and simplicity without losing meaning.
LOGO DESIGN
GREENACRE FINANCE
For Greenacre Finance, I focused on clarity as the main design principle. The geometric mark subtly references the letter “G” while keeping a clean and modern shape that avoids obvious financial symbols. The result is a mark designed to feel modern, professional, and dependable at first glance while also showing careful design when viewed more closely.
META CAMPAIGN DESIGN
WESTERN UNION POLAND
I created a social media ad for Western Union Poland, designed for both post and story formats. The goal was to keep everything clear, simple, and aligned with the brand’s guidelines. I focused on strong typography, clear hierarchy, and making sure the message is easy to read at a glance.
BRAND MANAGEMENT
TYKES N HOUNDS
My role at Tykes N Hounds allowed me to work across both digital and print design while keeping the brand consistent. From social media visuals to printed advertisements and promotional materials, I focused on turning ideas into clear and engaging marketing assets.
BRAND MANAGEMENT
CHICAGO BUTCHER SHOPS
Chicago Butcher Shops gave me the opportunity to explore modern visual storytelling within a very traditional industry. The goal was not to modernize the brand just for the sake of it, but to strengthen its identity in a way that felt honest, recognizable, and visually engaging. This project shows my ability to adapt creative direction to established brands.
Sports Club Branding & Campaign Design
CHICAGO LEGACY FC
Chicago Legacy FC is a concept project I created to explore what it takes to build a soccer club identity from the ground up. I approached the design as if the club already existed, developing a complete visual system that includes the logo, kits, promotional posters, and matchday graphics.
BRANDING * Identity * Design * Creativity * Direction * Art
BRANDING * Identity * Design * Creativity * Direction * Art
I'm a digital media designer who loves creating clean, modern visuals that tell a story. From branding to social content, I focus on turning ideas into sharp, engaging design. Learn more